Ad-banner NFTs

Every piece of content in EventScouts, lists, cards, and connected advertising space will come in the form of an NFT (non-fungible-token) that can be traded.

If a card is visited by other users on a regular basis, the connected advertising space will naturally be in demand and can generate revenue by being leased to a company or an individual who wants to use the space. The generated money will be redistributed mainly back to the ad space owner but also to the content creator and other people in the network, without causing the hefty fees charged by an intermediate seen in the current advertising business models. In the case of lists, the revenue generated by the ad space would benefit the list creator but also the owners of the cards that are included inside the list. We consider this to be a significant game-changer, as someone’s creation can be included in endless lists, each with a different type of audience, and have multiple streams of income.

As the content created can be saved and subscribed by end users, creators can frequently update their content so it can be revisited. Therefore, it is expected that over time a lot of the lists and cards will grow a follower base of people who are genuinely interested in the created content, as people will not only visit it once but save it to get updates regularly and to access the lists quickly when they need inspiration or need to know the date of an event.

Each NFT is up for sale to everyone. Other users can then speculate on the potential success of a list or card by buying their connected advertising space at an early stage. The advertising space can either be used by the buyer to display his own content or be leased to other users or companies. It is expected that the NFT will generate leasing revenue once the list or card gets traffic. This money will be distributed automatically and transparently according to our smart contract’s rules with the owner of the advertisement space, alongside the content creator, receiving the largest share of the revenue. Other users who contributed to the ecosystem will also earn a portion of it. The owners will have the possibility of selling the ad space at a higher price. Through this mechanism, the user-generated lists and cards are constantly valued and priced by the open and free market based on real demand and market mechanics.