The Long-Tail Of User Generated Content

This page is essential to understand our vision. We let users follow their niche interests.

The long tail in business describes content and products in low demand or with low sales/view volume that, collectively, make up a market share exceeding that of current top performers combined.

The long tail phenomena can be observed in many different online ecosystems such as publishing (blogs), videos (YouTube), discussion forums (Reddit, Facebook Groups) and many more. In each of these examples, the long tail has become significantly larger in scale than everything that preceded it.

Internet history shows us that with the digital long-tail, the accumulation of all niche contributions is actually 2-3 orders of magnitude greater than the hits. As an example; the top videos on Youtube attract hundreds of millions of views. But if we combine the views of all those top videos we don’t have 0.1% of the total views on YouTube. All of the views are in the long tail. The views are in the countless niche videos with only a few thousand views. Almost all of the traffic is in the long-tail.

Many event platforms are focused on the hits, the best events in the country. Millions of people come and check it every month. Activities are often missed. As described above the long tail is a lot bigger than the hits. Those local activities & small or medium niche events are only important to a few people. It’s meaningless to most - but extremely important for a few. We are creating a platform that let’s users save & follow niche interest lists containing activities & events that really matter to them.